Globus Labs
A franchise-recruitment site for a PCD pharma company, designed to build trust with prospective franchise partners across India.
Overview
A custom-built WordPress website for Globus Labs, a PCD (Propaganda Cum Distribution) pharma franchise company based in Delhi with 20+ years in the Indian pharmaceutical industry. The site serves two audiences at once: healthcare professionals sourcing formulations, and entrepreneurs looking to start a pharma franchise partnership — with SEO-driven content architecture built to rank for franchise and product-range keywords across Indian states.
My Role
Designed and developed a fully custom WordPress theme from scratch (no page builder), including custom post types and templates for product ranges, franchise/location pages, and blog content — built to be content-editable by the client's team while preserving a consistent, on-brand layout.
Key Features
Custom theme architecture — a bespoke globus-theme built directly against WordPress core, with hand-coded templates rather than a generic theme or drag-and-drop builder, giving full control over markup, performance, and SEO structure. Multi-tier mega navigation — a nested menu system covering 14+ product ranges (Cardiac, Diabetic, Derma, Gynae, Neurology, etc.) and state-specific franchise pages (Maharashtra, Delhi, Rajasthan, Gujarat), organized into dropdowns so a large content catalog stays easy to browse. Trust-building homepage flow — hero banner, animated stat counters (20+ years, 500+ products, 300+ franchisees, 10+ dosage forms), company story, mission/vision/values, and a founder quote block to build credibility with both doctors and prospective franchise partners. Product range showcase — a repeatable card template pulling in image, title, and description for each therapeutic range, linking out to dedicated landing pages per category — built as a scalable template so new ranges can be added without custom dev work. Location-targeted franchise pages — dedicated SEO landing pages for franchise opportunities by state, supporting local search visibility across multiple regions from a single content structure. Integrated blog — a template-driven blog listing and article layout for ongoing content marketing (industry trends, franchise management tips), with featured images and publish-date metadata. Click-to-WhatsApp integration — a persistent WhatsApp contact link for quick lead capture, alongside phone, email, and address contact points in the footer. On-page SEO foundation — built with All in One SEO (AIOSEO) for metadata management, Open Graph/Twitter card tags, and structured page titles across the whole site. Fully responsive, mobile-first layout — custom off-canvas mobile navigation mirroring the desktop mega-menu structure.