Shoot 360 Philadelphia
A membership and lead-generation site for a tech-driven basketball training franchise location, designed in Figma and built on Squarespace.
Overview
A marketing website built for Shoot 360 Philadelphia, a technology-driven basketball training facility located in Glen Mills, PA. The site introduces visitors to Shoot 360's data-powered training concept and drives sign-ups for memberships, free workouts, camps, personal training, and party/event bookings.
My Role
Designed the full site in Figma and developed the final, responsive build in Squarespace — translating the visual design system into a live, editable site with integrated third-party booking and CRM tools.
Key Features
Bold, high-energy hero section — a full-width action shot paired with a direct value proposition ("Experience the Future of Basketball") and dual calls-to-action for membership sign-up and a free trial workout. Benefit-driven content blocks — clearly structured sections breaking down the "Get Better Faster" training philosophy, real-time shot-tracking technology, and the proprietary "Splash Meter"/"Splash Zone" system, mixing short punchy copy with supporting icons and imagery. Three-pillar membership pitch — Expert Coaches, Real-Time Analytics, and Unlimited Reps presented as scannable feature cards to build trust and communicate differentiation from traditional training. Multi-section navigation — primary nav plus a nested "Parties & Events" dropdown (Birthday Parties, Fundraising, Camps & Clinics, Personal Training) to organize a wide range of service offerings without cluttering the top-level menu. Lead capture integration — an embedded newsletter sign-up form and a "Free Workout" CTA connected to external booking/CRM platforms (LeadConnector and a dedicated athlete-info booking flow), extending the site beyond static content into a functional lead-generation tool. Location and hours footer — address, embedded map link, phone, email, full weekly hours, and social links (Facebook, YouTube, Instagram), all built for quick access on any device. Fully responsive layout — built mobile-first in Squarespace to ensure the training visuals, CTAs, and forms hold up cleanly across screen sizes.